Business Principles

These business principles are rules I have developed throughout my years in business. This is called the TOE way.


Always Persevere

For my first job in banking, the application requested for only First Class and Second class upper graduates. But because I was relentless and determined to join the bank, I applied despite having a second class lower grade, and wrote a cover letter explaining why I deserved a chance. The good news is that I got in. We give up too early sometimes. Nothing is impossible. It is only impossible in your brain. Open your mind!​


No Sentiments In Leadership

The true mark of a leader is the willingness to stick with a bold sense of conviction and course of action — even when the rest of the world does not see what you see. This midset is what influenced my trajectory from a young analyst to becoming the CEO of pan-African financial services group, United Bank for Africa.


Keep Your Competition on the Radar​

There is nothing like a good competition to push you even further. Having turned around and watched the growth and struggles of a number of businesses across various sectors, having good competition was a part of what inspired us to go further than we would have imagined without it. Embrace competition -- you might surprise yourself!


Take The Difficult Path

There are no accidents; we're all leaders - if we're willing to pay attention to the lessons we learn, trust our positive instincts and not be afraid of uncertainties. Having been born and raised in Africa, I have had my share of challenges and obstacles. Your belief in yourself and your abilities is critical to your success.


Define Your Purpose

Being clear on what you want out of life is the first step to a life that is 100% yours. Be daring, be different, and do not be afraid to be imaginative.